Typography-Oriented Design

Typography-First,
Your Content First

Monoble focus on typography-oriented design —TOD— a minimalistic and elegant approach to web design.

The building blocks of TOD include:

1. Typography¹;
2. Colours;
3. Lines;
4. Images.

The advantages include:

• Putting the focus on your message and not the “bells and whistles”;
• Making it quicker to test new ideas;
• Keeping the web pages small, lean, and fast.

When we start with the message, we start with the thing that matters most: the human on the other side of the screen.

• Does the message connect?
• Does it make sense?
• Will it move the person to where we want them to go?

Of course, after we “birth” a new website the journey is not over. It is unfinished (in a good way.)